We always challenge the status quo and bring innovation in everything we do. We’re driven by an endless obsession with kiting and that’s what we share with our customers. People like you who live for kiting, just like we do. Best has always been a pure kiteboarding company. We didn’t grow out of windsurfing or any other sport. The disruption that we brought to the market allowed us to pass the advantages on to our customers. We believe in remaining hungry and motivated to challenge the status quo.We believe in kiteboarding. We are focused entirely on it and stay out of other trends in watersports. We focus uniquely on the sport we love.